--- title: "MIT Survey: Benefits of early GenAI adoption in analytics" description: In a new MIT survey, 67% of leaders using GenAI report having a data and analytics use case. Don’t get left behind. Drill into the survey data here. --- [![ThoughtSpot](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/thoughtspot_logo_white.svg "ThoughtSpot")](https://www.thoughtspot.com/)   ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725633030-logo-mit-smr-connection.png) ### RESEARCH REPORT # Meet the early adopters See how data and business leaders are leveraging GenAI to get ahead ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725905087-mit-report-marquee.png)       ## 67% of leaders report using GenAI for data and analytics Don’t get left behind. Drill into the survey data and real-world accounts to uncover the technology, process, and cultural requirements for a successful GenAI implementation. ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725635440-100plus-roi-image.png) projected by nearly half of the surveyed early adopters ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725635440-83-of-early-adopters-image.png) view GenAI as a competitive advantage ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725635439-less-than-one-third-image.png) of early adopters rely on in-house GenAI tools       [Download now](https://go.thoughtspot.com/whitepaper-mit-generative-ai.html#register)   ### Download By registering, you agree to the processing of your personal data by ThoughtSpot as described in our [Privacy Statement](https://www.thoughtspot.com/privacy).     ## Surveying the state of GenAI in data and analytics   Roles Geography Size Industry ### Insights from 1k data and business leaders ![Roles](https://media.thoughtspot.com/35707/1725639806-mit-roles.png?format=auto&w=2080) ### Responses from major economic markets ![Geography](https://media.thoughtspot.com/35707/1725639806-mit-geography.png?format=auto&w=2080) ### Insights measured across company size ![Size](https://media.thoughtspot.com/35707/1725639806-mit-resize.png?format=auto&w=2080) ### Surveyed leaders from a number of top industries ![Industry](https://media.thoughtspot.com/35707/1725639807-mit-industry.png?format=auto&w=2080) [Download the report](https://go.thoughtspot.com/whitepaper-mit-generative-ai.html#download) ## Insider insights ![Marc Labelle](https://media.thoughtspot.com/35707/1725642408-photo-marc-labelle.png?format=auto&w=384) We used advanced AI techniques to learn which plants are performing the best. Then, we determined what actions the other plants need to take to bring themselves up to that level. This is not something you can do with a traditional business intelligence platform. **Marc Labelle** Global Director of the Enterprise Data Office ![Ecolab logo](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725642481-logo-ecolab-black.svg) ![Anil Kuma](https://media.thoughtspot.com/35707/1725640842-photo-anil-kumar.png?format=auto&w=384) We have several calculations for ROI. In some cases, it will be based on productivity gains, or operational savings. In other cases, it will be from incremental revenue. Other times, it may be from a new product idea. **Anil Kumar** VP of Data and AI Engineering ![Verizon logo](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1669905627-logo-verizon-black.svg) ![Beena Ammanath](https://media.thoughtspot.com/35707/1725640843-photo-beena-ammanath.png?format=auto&w=384) Generative AI is going to be in every nook and corner of your business, so it's important for everyone to understand the basics and speak the same language. **Beena Ammanath** Global Head of the Deloitte AI Institute and Author ![Deloitte logo](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725640843-logo-deloitte-black.svg) ![Tom Davenport](https://media.thoughtspot.com/35707/1725640843-photo-tom-davenport.png?format=auto&w=384) Data integration, data preparation, and data management are the most important factors for being successful with generative AI. Organizations should work on getting their data in order before getting started. **Tom Davenport** Distinguished Author and Professor ![Babson college logo](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725641194-logo-babson-college-black.svg) [Download the report](https://go.thoughtspot.com/whitepaper-mit-generative-ai.html#download)     ## Additional resources     ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725983470-mit-checklist-res.png) Checklist Leveraging GenAI for data and analytics Turn this report into action—5 essential steps for successful GenAI use case development and implementation [ Read more ](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/ThoughSpot-Leveraging-GenAI-for-data-and-analytics-checklist.pdf?hsLang=en) ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1725987365-blog-mit-report-social.png) Blog How GenAI early adopters gain a competitive advantage in analytics Read Cindi Howson's latest blog and learn how to cement your competitive advantage by leveraging benchmarks from this report. [Read more ](https://www.thoughtspot.com/blog/generative-ai-competitive-advantage-mit) ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1721762127-ebook-dod-second-edition-res.png) Ebook Dashboards are Dead Dashboards weren’t designed to support the speed, scale, and granularity of modern business. See why GenAI was the final nail in the coffin. [Download now](https://go.thoughtspot.com/e-book-dashboards-are-dead.html?hsLang=en)           ### 40% of early adopters use GenAI to surface data insights See how AI-Powered Analytics can help you discover insights and patterns in your data. [Schedule a demo](https://www.thoughtspot.com/demo?utm_source=mit-landingpage&utm_medium=direct&utm_term=mit-report&utm_campaign=mit-report-2024) ![](https://go.thoughtspot.com/hubfs/pardot-pages-migraiton/1706050753-webinar-ai-momentum-mdaudit-marquee.png)       Copyright © ThoughtSpot Inc. 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