The Embedded Analytics Opportunity Report

Over half of software products have embedded analytics deployed—but most teams still can’t tie it to measurable business impact. At the same time, AI is rewriting what customers expect from in-product analytics, raising the bar from static dashboards to conversational, agentic experiences that drive decisions rather than just display data.

This research report maps the current embedded analytics landscape in the AI era—where teams are succeeding, where they're stuck, and where the opportunity lies.

What's Inside:

Why 57% of teams with embedded analytics report no measurable ROI yet—and what those reporting 26–150%+ returns have in common
What users actually want from in-product analytics: 74% prioritize real-time data access, while 71% want to intuitively find their own answers
How AI is shifting embedded analytics from static dashboards to conversational, agentic experiences—yet only 14% of teams have a live AI-powered solution
Expert perspectives from product leaders at Meta, Walmart, and Talent-Ray on measuring impact, implementing AI-powered analytics, and closing the gap between insight and action

Developed in partnership with Product-Led Alliance, this report gives product leaders the clearest and most insightful view of today’s embedded analytics challenges, opportunities, and outcomes.