Learn how new capabilities are making the cloud the next frontier for enterprise-class analytics.
IT infrastructure is rapidly moving to the cloud, but enterprise analytics software has been slow to adapt. Point solutions for marketing and CRM analytics may reside in the cloud, but true enterprise analytics has remained an all-on-prem game.
The cloud has become the ideal channel for delivering enterprise analytics and enterprise analytics software for multiple reasons, and this shift has been accelerated by the global COVID-19 pandemic.
- Data gravity in the cloud has reached a tipping point.
- Cloud data stores are so performant that complex queries on massive data now execute in seconds.
- Search & AI power a new consumer-like experience to analyze cloud data.