OVUM RESEARCH: ANALYTICS CASE STUDY
Reducing Customer Churn With 750% ROI

OVUM RESEARCH: ANALYTICS CASE STUDY

Reducing Customer Churn With 750% ROI

Ovum:  Enterprise Case Study:  Reducing Customer Church With 750% ROI with ThoughtSpot

For organizations looking to invest in analytics, accurately assessing ROI is a key component to achieving success. Analyst firm, Ovum Research, recently performed an ROI assessment of how one Fortune 200 telecom company used search-driven analytics to address their customer churn problem.

This company wanted to look deeper into their customer churn issues—the question they wanted to answer wasn’t ‘how many,’ but ‘why.’ With ThoughtSpot, they have been able to provide a governed self-service environment that empowers everyone to perform detailed analyses across large amounts of data. Since implementing ThoughtSpot, they have reduced customer churn and seen a 750% ROI.

In this report you will learn:

  • Important considerations when looking for an analytics solution
  • How to perform a comprehensive ROI assessment of an analytics solution
  • The ROI achieved by this customer through search-driven analytics

COMPLIMENTARY REPORT

Why ThoughtSpot?

ThoughtSpot makes it easy for anyone to get answers from their company data in seconds. Simply search to analyze your data and get automated insights with a single click. Learn more

SIMPLE

Simple

Designed for true self-service for everyone

SMART

Smart

Answers both known and unknown questions

SPEED AT SCALE

Enterprise-Class

Lightning fast answers on 10s of billions of rows


Focusing on results, rather than the underlying technology, is the only way to prove the value of any analytics solution.

-Ovum Research

These companies don’t BI, they search

Why ThoughtSpot?

ThoughtSpot makes it easy for anyone to get answers from their company data in seconds. Simply search to analyze your data and get automated insights with a single click. Learn more

SIMPLE

Simple

Designed for true self-service for everyone

SMART

Smart

Answers both known and unknown questions

SPEED AT SCALE

Enterprise-Class

Lightning fast answers on 10s of billions of rows