For organizations looking to invest in analytics, accurately assessing ROI is a key component to achieving success. Analyst firm, Ovum Research, recently performed an ROI assessment of how one Fortune 200 telecom company used search-driven analytics to address their customer churn problem.
This company wanted to look deeper into their customer churn issues—the question they wanted to answer wasn’t ‘how many,’ but ‘why.’ With ThoughtSpot, they have been able to provide a governed self-service environment that empowers everyone to perform detailed analyses across large amounts of data. Since implementing ThoughtSpot, they have reduced customer churn and seen a 750% ROI.
In this report you will learn:
- Important considerations when looking for an analytics solution
- How to perform a comprehensive ROI assessment of an analytics solution
- The ROI achieved by this customer through search-driven analytics