Data and analytics execs say they make more than half their decisions based on intuition and gut rather than quantifiable data. That’s often because technology initiatives and business goals are at odds.
In this report, Boris Evelson, Vice President and Principal Analyst at Forrester Research explains how you can jumpstart or modernize your analytics by getting technology and business teams on the same page, bringing enterprise analytics to the masses, democratizing your enterprise data, and establishing clear, tangible ROI for analytics projects.
Read this report to learn how to:
- Align business and the technology organization so technology initiatives enable business objectives
- Bring enterprise analytics to the masses so more decisions are based on data
- Democratize enterprise data to effectively use more structured, unstructured and semi-structured data
- Establish a clear tangible ROI around business cases for analytics investments
Twenty-two percent of global data and analytics decision makers noted an increase in revenue tied to using analytics.
Forrester Research - Grow Your Business And Compete With A Winning Business Intelligence Strategy - Boris Evelson with Srividya Sridharan, Martha Bennett, Elizabeth Cullen, Christian Austin, and Aldila Yunus, November 2018