ThoughtSpot

Data Literacy:

What Is It, And Why Do
Executive Teams Need To Care?

Business and technology leaders understand the importance of data for effective decision making. However, most organizations are still struggling to become truly insights-driven. This is because the access to data and tools is not sufficient to ensure sound business decision making. Data literacy is the vital ingredient that's often partly or entirely missing.

Read this report from Forrester Research to learn:

  • What data literacy really means and why it's fundamental for business
  • How to assess the state of data literacy in your organization
  • The essential elements of a data literacy program
  • How to make data literacy part of your organization’s DNA
Data literacy isn't a nice-to-have — it must become part of your firm's DNA

Forrester Research [Data Literacy: What Is It, And Why Do Executive Teams Need To Care?]
[Martha Bennett, with Pascal Matzke , Jennifer Belissent, Ph.D. , Elitsa Kortenska], [February 2020]

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