Organizations are increasingly realizing the inherent value of their data assets. Turning their data into a revenue-generating asset, however, is not an easy task. They must balance their vision, planning and execution with a robust data and analytics infrastructure as well as a well-designed go-to-market process to ensure success.
This report discusses:
- 3 primary approaches for monetizing data
- Essential functional requirements to enrich the analytics experience
- Key decision criteria to consider while planning your data monetization strategy
Data presents a huge opportunity for organizations that are savvy and skilled enough to turn data into insights and action.