A Guide to Monetizing Data

How to Create Intelligent Applications and Products

Organizations are increasingly realizing the inherent value of their data assets. Turning their data into a revenue-generating asset, however, is not an easy task. They must balance their vision, planning and execution with a robust data and analytics infrastructure as well as a well-designed go-to-market process to ensure success.

This report discusses:

  • 3 primary approaches for monetizing data
  • Essential functional requirements to enrich the analytics experience
  • Key decision criteria to consider while planning your data monetization strategy

Data presents a huge opportunity for organizations that are savvy and skilled enough to turn data into insights and action.

Wayne Eckerson

Wayne Eckerson