ANALYST REPORT
Read This Before
You DIY Your AI
Donald Farmer explores seven traps of
do-it-yourself AI for product teams.

If you’re building AI features into your product, you’re not alone. But most product teams underestimate what they’re actually signing up for.
Drawing on a recent panel conversation with Lee-Ann Ruf, Senior Vice President of Product at MDaudit, and his own experience across the software industry, industry analyst and embedded analytics author, Donald Farmer, exposes the reality of DIY AI.
Inside, you’ll learn about:
-
Shifting user expectations, and what it takes to deliver
-
The aqua-hiring framework: what it is, what it isn’t, and how to do it right
-
How to prioritize speed and trust as strategic decisions, not tradeoffs
Whether you’re still planning or already find yourself in the middle of an AI build, this one is for you.
Ehsan Hoque
Director of Product Management
![]()
Brian Reynolds
Global Head of Embedded, Go To Market

