logo

On-Demand Webinar

The Data-Driven CMO:

Master Marketing Attribution With Search-Driven Analytics

There’s never been a better time to be a data-driven marketer. Unfortunately the majority of marketing teams still wait days if not weeks for insights to come back from their BI team due to the growing complexity of data sources, and the increasing demand for access to analytics.

Join CMO, Scott Holden, in this webinar to learn how his team has mastered marketing attribution with ThoughtSpot’s search-driven analytics. Using ThoughtSpot, Scott’s entire marketing team can now analyze all their marketing data in one place without waiting weeks.

In this webinar you’ll learn:

  • Top data sources and key metrics to include when building out your marketing analytics program
  • Best practices for transform your team into a data-driven marketing masters
  • How search-driven analytics is enabling the entire marketing team to analyze attribution without a team of data scientists

VIEW NOW
Scott Holden

Scott Holden

Chief Marketing Officer
ThoughtSpot

Joe Abbott

Joe Abbott

Data Analyst
ThoughtSpot