OVUM RESEARCH: ANALYTICS CASE STUDY
Reducing Customer Churn With 750% ROI

OVUM RESEARCH: ANALYTICS CASE STUDY

Reducing Customer Churn With 750% ROI

Ovum:  Enterprise Case Study:  Reducing Customer Church With 750% ROI with ThoughtSpot
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For organizations looking to invest in analytics, accurately assessing ROI is a key component to achieving success. Analyst firm, Ovum Research, recently performed an ROI assessment of how one Fortune 200 telecom company used search-driven analytics to address their customer churn problem.

This company wanted to look deeper into their customer churn issues—the question they wanted to answer wasn’t ‘how many,’ but ‘why.’ With ThoughtSpot, they have been able to provide a governed self-service environment that empowers everyone to perform detailed analyses across large amounts of data. Since implementing ThoughtSpot, they have reduced customer churn and seen a 750% ROI.

In this report you will learn:

  • Important considerations when looking for an analytics solution
  • How to perform a comprehensive ROI assessment of an analytics solution
  • The ROI achieved by this customer through search-driven analytics

COMPLIMENTARY REPORT

Why ThoughtSpot

ThoughtSpot is the world’s first relational search engine—anyone can be their own data analyst. Learn more

Easy for Everyone

Easy for Everyone

Anyone can use the power and simplicity of search to analyze their data 1000x faster.


Reduced Reporting Backlog

Reduced Reporting Backlog

Eliminate 90% of your reporting backlog by giving every business person the power to answer their own questions.


Speed at Scale

Speed at Scale

Calculates answers on the fly in-memory across billions of rows of data.

These companies don’t BI, they search

ThoughtSpot Customers


Focusing on results, rather than the underlying technology, is the only way to prove the value of any analytics solution.

-Ovum Research

Why ThoughtSpot

ThoughtSpot is the world’s first relational search engine—anyone can be their own data analyst. Learn more

Easy for Everyone

Easy for Everyone

Anyone can use the power and simplicity of search to analyze their data 1000x faster.

Reduced Reporting Backlog

Reduced Reporting Backlog

Eliminate 90% of your reporting backlog by giving every business person the power to answer their own questions.

Spped at Scale

Speed at Scale

Calculates answers on the fly in-memory across billions of rows of data.

These companies don’t BI, they search

ThoughtSpot Customers